After the collection Essenze by Ermenegildo Zegna, another fragrance for men will be launched – its name is Uomo. The new fragrance by Ermenegildo Zegna will hit the shelves in spring 2013 and it will embody the essence of Italian style, Italian concept and Italian aromas.
“You buy a fragrance, you buy a dream. And it’s easier to sell dreams with fragrances than with fashion.” said Zegna.
Composition of the new fragrance Ermenegildo Zegna UOMO consists of citruses and bergamot from Zegna's visit to Calabria, Italia. Citrusy notes are accompanied by accords of Violettyne Captive –violet leaf essence. Woody notes of cedar and vetiver contribute to strength and elegance of the fragrance.
The perfume arrives in a glass flacon with thin, diagonal lines, as 30, 50 and 100ml eau de toilette. Besides EDT, the collection also includes after shave balm 100ml and shower gel 200ml. Face of the advertising campaign is Ryan Burns, photographer is Matthew Brookes, and director of advertising campaign Jonas Åkerlund.