GIORGIO ARMANI ACQUA DI GIO ABSOLU, the new creation of the Acqua di Gio fragrance line, is the work of the Master perfumer Alberto Morillas. Mr. Morillas was also the creator of the first Acqua di Gio from 1996, as well as the first female Acqua di Gio from 1995, Acqua di Gio Essenza from 2012 and the marvelous (and my favorite) Acqua di Gio Profumo from 2015. The new version of the iconic Acqua di Gio edition, an Absolu variation, is presented in 2018 as a marine-woody interpretation in which fruits, marine notes and a wooden base create harmony in a new, expressive way. The fragrance has been announced as one that brings a new sensuality to the collection and as a sophisticated and masculine mixture of marine aromas with patchouli. The composition celebrates the fusion of water and wood; the new chapter of Acqua di Gio shares the expression of a man's connection with nature, and the liberation of his inner strength and freedom. "Giorgio Armani's latest fragrance for men emphasizes the very essence of water and its essential role in the natural world. This is a world seen through the eyes of Giorgio Armani, where the alliance of water and wood takes us on a journey into timeless masculinity, embracing a deeper overall consciousness. With the ACQUA DI GI ABSOLU fragrance for men we see an incarnation of the man, highlighting a wise and conscious sensibility, as well as an understanding of the elegance of refined luxury. A fresh signature fragrance for men has been created, using marine notes and patchouli. The patchouli provides the perfect balance between the aquatic fragrance and the woody aromas, creating true masculinity with a sensual twist that is at the heart of the fragrance. This unique alliance of wood and aquatic freshness makes patchouli nature's perfect ingredient." The composition is sensual, warm, elegant. In addition to the marine notes, fruits and patchouli that form the main theme, reflecting the charismatic fusion of water and wood in this composition, notes of bergamot, rosemary, lavender and geranium are added to reflect masculinity. The balsamic warmth of tonka bean and labdanum are used to emphasize the sensual side of the scent. The new ACQUA DI GI ABSOLU celebrates a vital, natural sensuality through the eyes of photographer Matthew Brookes and film director Franois Rousseau. The campaign is centered around the classic essence of water, as well as the vibrant natural relationships between water, minerals and wood, starring model Jason Morgan who embodies the conscious ACQUA DI GI values. "At the top of the ACQUA DI GI ABSOLU fragrance is a natural, wooden cap made from ash (Fraxinus), which is derived from sustainable production, then lacquered and engraved with the iconic Giorgio Armani monogram. Together the cap and the collar merge, reflecting the wooden and aquatic accords of the fragrance itself." The flacon is made of transparent glass and the color of the liquid is in warm amber nuances. ACQUA DI GIO ABSOLU is available in 40ml Eau de Parfum, 75ml Eau de Parfum and 125ml Eau de Parfum.