Gucci Guilty and Gucci Guilty Intense have been heralded as the scents of
21st Century seduction. In these audacious, globally award-winning perfumes,
todays guiltless young men and women have discovered the scent of provocation
that has proved utterly addictive. Thrill seekers the world over have been
seduced into indulging in guilty pleasures. Now, in the dark and mysterious
Gucci Guilty Black, the story becomes still more compelling, giving it a new,
more passionate and more daring edge. A sequel and a new chapter. Creative
Director Frida Giannini remarks: These characters fascinate us as they are taken
on a life of their own. We are eager to know about the next chapter in their
story as it unfolds through Guilty Black. The Guilty Black lovers bring out the
most thrilling sides of each other: alone they are magnificent, together
irrepressible. Fearless in their passion, they are brazen, shameless,
unpredictable ready for each and every explosive encounter. Their
attraction is instinctive: they go where they sense danger and each other. Too
much is never enough for our young hedonists, who drive each other to live life
to the fullest. Again and again, they give in to pleasure and the excitement of
breaking the rules. Gucci Guilty and Gucci Guilty Intense are scents of
indulgence and guilty pleasures. Now, in Gucci Guilty Black, the house chooses
provocative, glossy black to encase the glowing red and green of its iconic
webbing. GUCCI GUILTY BLACK Pour Homme is a vital GREEN fougre in which dynamism
spells seduction: Top notes: The scent captures the senses with an explosion of
bracing green coriander and invigorating lavender that evokes youthful
confidence. Middle notes: Its middle motifs celebrate ardent, yet assured
masculinity. Aphrodisiac orange flower - stimulating and entrancing - fuses with
neroli and richly verdant aromatic notes. Base notes: The patchouli that is the
hallmark of Gucci fragrances reaches a new potency blended with a lavishly
textured cedarwood - intensity at its most alluringly energetic. Gucci Guilty
took the houses golden entwined Gs and used this emblem as an incitement to
subvert. Gucci Guilty Black carries this association still further never
has the coupling within this logo appeared more provocative. The brand is
equally famed for its iconic green and red web stripe signalling both made
in Italy and luxury heritage. here this webbing is transformed into gendered
colour schemes: danger-signal red for the Guilty Black heroine, unfettered green
for its hero. The flacons are uncompromising bold, black perfection. As one
would expect from Gucci, there is great tactile appeal in the bottles marriage
of high-tech and high style. Giannini notes: I wanted to create a provocative
design for Guilty Black, yet building on the now iconic packaging of Guilty. We
added an evocative red glass for the female fragrance, green for the male, as a
tribute to the timeless Gucci web stripe. The imagery through which the house
has brought Gucci Guilty to the world has captured attention: a spectacular
combination of director Frank millers film noir and Frida Gianninis sensuality.
For this new project, art direction was again overseen by Riccardo Ruini,
Creative Director at REm (Ruini e mariotti). Ruini has art directed Guccis
advertising for the past five years. The campaign for Gucci Guilty Pour Femme
won the coveted prize for Best media Campaign at the 2011 US FiFi Awards. The
advertisement was shot at Cinecitt Studios, the legendary home of Italian
cinema. Again, its director was Sin City creator Frank miller; its stars femme
fatale Evan Rachel Wood and hollywood action hero Chris Evans. Now, in Gucci
Guilty Black, we join them for a fresh chapter in their story, and a thrilling
sequel to what has come before. The chemistry between them is electric. Leading
fashion photographers Mert & Marcus were again responsible for the print
advertising - explosively sensual images in which the gleam of the lovers skin
is cast in red and green light. Mert & Marcus explain: We see the couple at
night, in flagrante, washed in electric green and red neon. The aura is raw and
compelling. very modern, very sexy, very Gucci. Gucci Guilty Black Pur Homme is
available as 50 and 90ml edt, followed by 90ml after shave and 150ml shower gel.
Gucci Guilty Black Pour Homme was launched in 2013.