"Jimmy Choo opens a new chapter with Jimmy Choo Man Blue, expressing a contemporary facet to match today’s lifestyles. The barriers between work wear and street wear have been erased; anything goes for the confident yet casual man of today.
His dark blue suit is casual yet elegant over a simple t-shirt, his crisp white sneakers the perfect accessory wherever he goes. Effortless in every way, he exudes a relaxed confidence and a magnetic attraction that is evident in the fragrance he wears, aromatically fresh on the surface yet resolutely masculine, with hidden earthy depths.
This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent. As the Jimmy Choo Man leaves home, he jumps on his skateboard and speeds along the pavement, the breeze tousling his hair, the sound of rock music resonating in his ears. His is a contemporary sensuality in line with his busy lifestyle, he loves the good things in life and transcends codes – rules are made to be broken to live the life he dares."
The woody aromatic leathery fragrance was designed for Jimmy Choo by Nathalie Lorson. “I composed this set of textures around three impacting elements: the aromatic and velvety texture of sage leaves, the grained and raw texture of leather and the smooth texture of sandalwood to create a masculine and modern addiction,” explains Nathalie Lorson.
Top Notes: Clary Sage Essence, Black Pepper, Bergamot
Heart Notes: Leather, Cypress Essence, Grey Amber
Base Notes: Sandalwood, Vanilla, Vetiver Essence
Shot on location against a sun drenched backdrop with punctuations of palm trees promenade, the advertising campaign for Jimmy Choo Man Blue features Marlon Teixeira, the face of the brand’s men’s fragrances, his hair effortlessly tousled as he skates along the pavement on his board. Sophisticated yet rugged, he is a man of
contrasts, a cool yet infinitely attractive urban nomad.
The fragrance is expecting on the market from the beggining of August 2018.