Valentino and Puig are launching a new fragrance for men for the house of
Valentino, and it has been promoted recently in sunny Venice. The idea was to
create a fragrance that would be a classic of the future, aiming at men who
strive for classics and like casual style. They select top quality for
themselves - as announced by the brand. Valentino Uomo is closely connected
with fashion collection Valentino, so Rome was an excellent choice for
advertising campaign of the new perfume. Perfumer Olivier Polge has signed the
new creation for Valentino and created it with a traditional pyramidal concept
(top, heart, base), where woody notes in the base are particularly highlighted
in this edition. The composition opens with bergamot and myrtle, succeeded in
the heart by roasted coffee combined with gianduja cream, on a rich base created
of cedar and precious leather. Valentino Uomo arrives on the market in the
beginning of 2014. Advertising face of Valentino Uomo is French actor Louis
Garrelm, video advertisement is directed by Johan Renck, while photos were taken
by David Sims.