The French fashion house Zadig & Voltaire, which fosters casual, boho
and rock styles with a significant dash of cool elegance, presents its new
fragrant pair in September 2016 announced with the slogan "This is Zadig!". The
perfume pair consists of a feminine and a masculine edition: This is Her! and
This is Him!. The perfumes are created in cooperation with the company Beaute
Prestige International (BPI). Cecilia Bnstrm, artistic director of Zadig &
Voltaire, said to wwd that the idea was to break from what already existed on
the market and to find a balance of something really clean and something darker,
more mysterious. The dark, oriental - woody This is Him is made of grapefruit
aroma, black pepper, incense, milky sandalwood and vanilla. Behind this creation
we find the famous perfumers Nathalie Lorson and Aurelien Guichard. It is
available as a 50 ml Eau de Toilette. The bottles have a simple design with
cracked edges, white for her for and black for him. The precious materials, with
sandalwood as a signature, and the cool design try to offer something new in
accordance with the edgy image of the brand.